About Us
With our in-depth expertise and a commitment to your success, Basset Labs is more than just a formulating lab partner. We are your consulting ally, dedicated to helping you navigate every step of your brand’s growth, from product development to market success. We will ensure you have the strategic insight and operational support you need to launch products that not only meet but exceed expectations.
Let’s work together to bring your vision to life with expert guidance, proven results, and lasting impact.
Excellence in Every Step
At Basset Labs, we believe that true innovation is driven by a commitment to excellence. Our philosophy is simple: to create products that not only push the boundaries of beauty but also deliver unparalleled quality and performance.
Our founder, Julio Pina, has over 17 years of industry expertise. He has combined cutting-edge technology, creativity, and a relentless dedication to quality, ensuring that every product he has created was exceptional from developing it on the bench to manufacturing them for commercial launch.
Tailored Innovation for Your Brand
At Basset Labs, we believe that innovation isn't just about creating something new — it's about creating something that aligns with your brand's core values and goals. Our founder's extensive experience in contract manufacturing has fostered a consumer-first culture in our approach to conceptualization. We work closely with you to ensure that your products are not only innovative but also embody the excellence and quality your customers expect. With our founder's experience working alongside prestigious brands like Fenty, Live Tinted, Supergoop!, One Size, Farmacy, Tula, Hourglass, Hero Cosmetics, Naturium, and many others, our founder has consistently delivered products developed with excellence, from lab to manufacturing. At Basset Labs, innovation and quality are at the heart of everything we do, and we are dedicated to helping your brand thrive.
Delivering Results On Time, Every Time
Basset Labs is dedicated to leading the beauty industry through creativity, emerging trends, consumer needs, and innovative formulations. The founder, with over 17 years of experience at award-winning companies like Mana Products and iLABs, has a proven track record of developing award-winning products and securing multiple patents.
He was key in building iLABs' innovation department and leading a team of 25 R&D professionals at MANA Products.
His expertise in R&D and engineering has saved multiple product launches, including examples like ensuring successful 2,000kg foundation batches, and he played a crucial role in ensuring OTC products launched within tight timelines, including a record 8-month SPF launch.
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